Nachdem Jo Hanley Covid-19 überstanden hat, nutzte sie die Zeit, um Abstand zu nehmen und über die positiven Aspekte der Krise nachzudenken. Mittlerweile ist ihre Website überarbeitet und sie bereit für neue Aufträge – alles darüber und noch mehr hat sie den #FacesOfPhotography erzählen:
Jo, how are you?
I am well, suffering from cabin fever, very ready to get back to work, but well. I had Covid in the early stages of the unfolding pandemic, just over a week before lockdown in the UK, so my containment has been a little longer than the country’s. At that time no one really knew what was happening or the extent of what was to come. It was a strange experience watching information come to light about the virus after having had it. We were very lucky.
What ist you photographic main focus?
I specialise in editorial portraiture and advertising images. For the most part I work on location across the UK and EU. I produce content for some of the world biggest brands and publications (and also for some of the worlds smallest brands and publications…) I love my job and the travel that comes with it so I am a little concerned about the future of this style of work. While I think things will return to a version of what we had before, I don’t think this type of travel will be as casual as it once was. This is not a bad thing, environmentally speaking.
What is you current photographic situation?
As it stands I have done little to no work for 14 weeks! I have recently completed a ‘working from home’ lifestyle shoot for a tech client, using my own home and family which was fun, and I did some voluntary photographic documentary work for the Scottish NHS. I have quoted for several projects with TBA production dates but it remains to be seen if any of these actually materialise. As lockdown swept the globe I had shoots in Denmark, London and across Scotland cancelled. At this stage of the process I think the focus has, understandably, turned to financial concerns. I expect budgets across the industry to be effected, productions to be smaller, but, necessity is the mother of invention, as they say, and finding new and creative ways of producing the content that clients need will be an exciting challenge.
What is the crisis with photography in general doing in Scotland?
The Scottish photographic industry is a small one and I fear that for some business won’t survive. Some will evolve some will dissolve and some will just walk away. Scotland is a funny situation, there is a LOT of work shot here but often it is productions that are shipped in completely. Perhaps the evolution of the industry will mean more local talent is used.
Do you have time and leisure to work on free projects?
I wanted to take this time as an opportunity. I sured up my business, shutdown unnecessary expenses etc. kept in touch with clients at various stages, streamlined the website which is an ongoing process (always). But I wanted to step away from my camera and instead I spent weeks with my family, I spent time speaking to friends, I grew tomatoes and read. I wanted to really take it in, to see the positives that naturally surfaced nation and world wide (community, family, the environment) so I could try and keep that focus in life after. Pre Covid I was so busy I never had time to stop. Covid gave me the opportunity to do just that.
What do you think: Will the crisis have a direct influence on your personal photography?
Yes very much so. At there very least on the physical production side of things. I have put a covid code of conduct on my website. It is still evolving and will continue to do so. It outlines expectations and responsibilities on set. I like my sets to be very organised and this will just be another dimension to that. As far as creativity, who knows? On the advertising side of things, having talent interact, hair and make up, styling, its a very hands on face to face process so we will have to think creatively to solve some of these issues. There is often more flexibility in editorial shoots so that should be more of a fun challenge than a practical one.
What is your personal photographic wish for future times?
I hope to work slower, more consciously to generate better work. If this experience has taught me anything it that we are not as rushed as we think.
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Natürlich können Sie auch gerne über Fotogloria Kontakt zu Jo aufnehmen – melden Sie sich jederzeit unter 040 609 42 906 -0 oder info@fotogloria.de